• Apr 22, 2022
    Confronting The Dark Side of Artificial Intelligence

    With Artificial Intelligence creating a lot of buzz around, it is time to take a step back, wear the devil’s hat and answer an important question: Are we ready to hand over the reins to next-generation machines and robots?

  • Apr 15, 2022
    Clash of Perspectives: The Conflict Between Gut Feeling and Data Analysis

    Making decisions purely based on facts does sound good as it may reflect on the intellect and amount of effort put in coming to a particular conclusion. However, there is no such thing as an "entirely logical" decision. It should always involve the right combination of emotion and data analysis.

  • Mar 25, 2022
    Does Cognitive Dissonance occur in Marketing ?

    “People influence people; Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

  • Mar 22, 2022
    Business Creation in the Creator Economy

    The internet revolution has changed the way of earning money completely. Today the era is of content creators, who have the power to influence public opinion in a particular direction. This emerging ecosystem is creating many opportunities for brands and consumers.

  • Mar 11, 2022
    Building an Investable Company

    While there is a lot of discussion on building an investable business, today we would like to discuss on ‘Building an Investable Company’.

  • Mar 04, 2022
    Throwing Some Light on Dark Stores

    Quick commerce has created a lot of buzz in the startup ecosystem lately. What enables the commerce to be as quick as the new-age logistics and delivery startups claim - are Dark Stores. It is thus important to throw some light on what these dark stores are and how they function.

  • Feb 25, 2022
    Under the VC Radar: Factors Evaluated before Investing

    With more and more startups driving innovation and India's growth engine, Venture Capital firms are overwhelmed by the inflow of investment opportunities to participate in. In such a scenario, a standard framework for evaluation and investment decision is crucial to ensure efficiency, transparency and faster TAT. We have broken down the process into 3 broad stages!

  • Feb 18, 2022
    Thrasio Business: The Emerging Sector in the Startup Ecosystem

    "Acquisition" is a sophisticated term often being associated with large corporates and big business houses. The idea that small businesses with an online presence can also be acquired and multiple such ventures can come under one umbrella company is hard to digest. Thrasio has made it possible in the US and now India is gearing up for it!

  • Feb 11, 2022
    OCEN: The Next Digital Public Good After UPI

    Zomato can extend credit to its high performing delivery partners, Darwinbox offers loans to its employees, Ninjacart offers lending products to farmers and consumers - all thanks to OCEN!

  • Feb 04, 2022
    Evaluating Opportunities within a Subscription Economy

    With the introduction of “Subscription Economy” across business models and industries , the majority of startups now are basing their valuations on the subscription charges.

  • Jan 21, 2022
    Decrypting NFTs (Non- Fungible Tokens)

    Twitter co-Founder Jack Dorsey’s first tweet being sold for $2.9 million, Beeple auctioning a painting (Everydays: the First 5000 Days) for $69 million, digital cartoon characters being sold for millions of dollars and the list continues...