• Jul 30, 2021
    What makes a UX work for a startup?

    If you are a startup offering a product with the best design and features and are still unable to capture the market, the focus needs to move from the design to the user experience (UX). Obsessively changing the product design, would be the equivalent of going down a rabbit hole.

  • Jul 29, 2021
    Auxano Bytes Ep.2- With Sanjit Singh Randhawa, Managing Director, Bacardi India

    In our episode today, we would be sitting down for a conversation with someone who has more than 3 decades of experience to his credit, our guest today has carved a name for himself in the beverages and spirits space. Mr. Sanjit Singh Randhawa, has been in the beverage and brewery industry for a major part of his corporate life.

  • Jul 23, 2021
    Decoding Transaction Documents In Fund Raise

    There are 2 crucial transaction documents for execution in the Fund Raise, namely: 1. Shareholders Agreement (SHA) 2. Share Subscription Agreement (SSA)

  • Jul 20, 2021
    25 takeaways from the Draft Drone Rules, 2021

    Note: The following are the observations of Mr. Vipul Singh, Co-Founder, AUS, which is a portfolio company of Auxano.

  • Jul 09, 2021
    How to find the right distribution channels?

    Summary: Choosing the right distribution channel is a pivotal decision for any business. It determines how your products are handled, the speed in which they are delivered, and how successful you are at getting your goods into the hands of consumers. Read more to find out what impacts a distribution channel strategy..!

  • Jul 05, 2021
    Talent Management Strategies for Startups

    Summary: Acquiring the right talent may not be a difficult task. But the question lies in retaining them. How can startups strategize better to retain talent within their organization ? Read below to find out 6 such strategies..!

  • Jun 27, 2021
    Growth Hack Strategies- Pirate Metrics - Stage 3

    Summary: The following would be a part 3 of 6 part series- where we will dive into the various growth hacking strategies defined specifically for each stage. But wait, stages of what? Read more to find out !

  • Jun 19, 2021
    When is the right time to create ESOP ?

    ESOP is used to reward, attract & retain talent and has become an integral part of the Start-up ecosystem.

  • Jun 11, 2021
    Content Marketing Creates Customers

    “Content is king” When Bill Gates was making this statement is1996, I am fairly certain even he was unaware that this phrase would continue to hold relevance, almost 25 years later.

  • Jun 07, 2021
    Auxano Bytes Ep. 1: With Brijesh Damodaran, Founding Partner at Auxano

    Launching the "Auxano Bytes" Podcast..! In our episode today, we would be sitting down for a conversation with someone, who is admired for his drive to turn his vision into a reality. An entrepreneur himself, he believes that true growth lies in empowering people to achieve their entrepreneurial dream, Mr. Brijesh Damodaran Nair, the Founding Partner at Auxano.

  • May 28, 2021
    Value Creation For Startups

    Within the startup ecosystem, the methods to create value for the product or service are ever evolving, making the forces affecting the growth of companies dynamic in nature.