India is at the cusp of a paradigm shift in the ways digital solutions are being deployed. We are witnessing the shift to “Era 3.0 – Platformisation”.
If you are a startup offering a product with the best design and features and are still unable to capture the market, the focus needs to move from the design to the user experience (UX). Obsessively changing the product design, would be the equivalent of going down a rabbit hole.
Note: The following are the observations of Mr. Vipul Singh, Co-Founder, AUS, which is a portfolio company of Auxano.
“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new”.
Edtech- the conglomeration of Education and Technology is the future of adaptive learning globally.
Confucius said, “Study the past if you would define the future”.
When the MNC’s were ruling the FMCG space , came a local native company introducing shampoos in sachets of Rs. 1 , way back in 1983.