Omni Channel and Digitally Connected Hub & Spoke Convenience Store Network for Tier 3 and Beyond

Frendy is an omni channel convenience store network focused on smaller towns and rural India. The company adopts a strategy centered on providing convenience through a retail model encompassing various formats including Marts, Micro Stores and Micropreneur-Led Stores. Frendy has established a network of over 2,000 Micro Stores and Micropreneur-Led Stores across 45 Tier 3 and beyond districts.