The ‘Inside: Venture Capital’ 2022 edition is the third edition in the series, aimed at providing investors, entrepreneurs, and industry professionals with valuable information on critical aspects of building and scaling businesses.

The book is organized into key sections such as:

• Venture Capital: Criteria VCs use when evaluating investment opportunities, with insights into what makes a startup investable, and strategies for successful fundraising.
• Starting Up: Focused on how to build a sustainable company, business creation in the creator economy, and customer retention strategies.
• Product & Technologies: Insights into emerging technologies such as NFTs, Web 3.0, and innovations like digital payments, along with topics such as SaaS product health checks and disruptive innovations.
• Compliance and Legal: Offers guidance on ensuring that startups meet regulatory standards and how to effectively manage business compliance.
• People & Culture: Highlighting the human aspect of business, focusing on mental health in startups, decision-making strategies, and cognitive dissonance in marketing.

The 2022 edition emphasizes actionable strategies, practical frameworks, and future trends, serving as a valuable resource for anyone involved in the startup ecosystem.