Investor relation is like a marriage and not a one-night stand.
The relationship requires:
5C Principal for effective Investor Relations
It is observed, many a times, that prior to the investment, the founder displays the best of the efforts towards the investor relations but with time on receipt of the investments, the communication frequency goes south . Why ?
Just like a marriage, striking a balance between the two is the essence to a productive and an amicable long-term relationship.
Similarly, investors not always consider themselves as just equity owners, they consider themselves more – “Co-business owners” and the expectations must be set in place before the investment and the founders should onboard the investors only if they believe they can meet the expectation of the relationship.
Having said so, practices a founder can code in their and the organization’s DNA to maintain the investor relations over the lifetime of the business are :
These practices instill trust, confidence and proactive support in the times of tide.
Confident, content and informed investors may provide:
And most importantly - trust.
“Communication works for those who work at it.” - John Powell